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Coke Reverses 10 Years Of Sagging Sales By Slapping Names On Bottles
(Robert Fairchild)To quote Stephen Sondheim, you’ve gotta get a gimmick if you want to get ahead. Just ask the folks at Coca-Cola who managed to briefly reverse a decade-long trend of declining Coke...
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Coca-Cola Tripling Number Of Names For Next “Share A Coke” Campaign
(Robert Fairchild)Last summer, Coca-Cola briefly reversed a decade of sagging sales by slapping a bunch of peoples’ first names on Coke bottles and telling folks to share on social media. And because...
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